Now it's a sure thing! Whirlpool has just joined forces with Beko

Beko Europe will be a supplier of home appliances designed with sustainability in mind. Beko B.V. owns 75 percent of the newly formed company and Whirlpool Corporation owns 25 percent. With more than 20,000 employees and a production capacity of approximately 24 million home appliances per year, the company is expected to be Europe's number one supplier in the industry.

One of the production zones is located in Wroclaw.

The new company will be a combination of the European part of Whirlpool and Arçelik's white goods, consumer electronics, air conditioning and small appliances divisions. The company will operate 11 manufacturing zones in Europe. One of the Polish zones is located in Wroclaw, with others in Radomsk and Lodz. The others are located in Italy, Slovakia, the United Kingdom and Romania. The company also has six research and development centers.

A milestone in the development of a global appliance manufacturer

According to Hakan Bulgurlu, CEO of Arçelik, over the past ten years the company has set clear goals to develop its business and transform the industry, and its growth has been driven by thoughtful acquisitions and groundbreaking joint ventures with leading companies such as Singer in Bangladesh and Hitachi in Asia.

The creation of Beko Europe and the acquisition of Whirlpool's MENA assets mark another milestone in our journey.
_{Hakan Bulgurlu}

Globally, Arçelik will now operate in 57 markets, with a projected turnover of more than €11 billion and more than 55,000 employees. The company's annual production capacity will also increase significantly, as the total number of production facilities will reach 45.

Making life at home more convenient

According to Marc Bitzer, Chairman and CEO of Whirlpool Corporation, the creation of Beko Europe opens an exciting new chapter in creating more value for European consumers through attractive brands, sustainable manufacturing, product innovation and consumer services.

We look forward to the significant opportunities that Beko Europe will bring to consumers in their ongoing quest to improve their lives at home.
_{Marc Bitzer}

The combination of our activities creates new opportunities and we must now work hard to ensure that they meet the needs of our customers and consumers. We want to lead the home appliance industry in Europe into a more competitive and environmentally friendly future. Our complementary teams will be key to achieving this goal.
_{Ragıp Balcıoglu, CEO of Beko Europe}

Under the terms of the deal, Arcelik will also take over management of Whirlpool's operations in the Middle East and North Africa.