BIP
Miele Experience Center opens in Wroclaw
Miele has opened a new chapter in its Polish history with the launch of the Miele Experience Center in Wrocław. Located in the Bulvary complex at 13 Księcia Witolda Street, the new showroom offers more than 100 m² of exhibition space where customers can explore the latest premium home appliances and receive expert advice from professional consultants.
The Wrocław location joins Miele Experience Centers already operating in Warsaw, Gdańsk, Katowice, Poznań, Kraków, Gdynia, and Łódź, further strengthening the brand's presence across Poland.
Culinary Experiences with Chef Przemek Błaszczyk
The new Experience Center is designed to be more than just a showroom. It will also host a variety of culinary events, live cooking demonstrations, and workshops led by acclaimed chef Przemek Błaszczyk.
A protégé of renowned chef Kurt Scheller, Błaszczyk represents a new generation of Polish chefs. His culinary journey has taken him across Europe, including a prestigious internship at the three-Michelin-starred Arzak restaurant in Spain—an opportunity he earned after winning one of the episodes of the television competition Top Chef, where he later became a finalist.
Describing himself as a "culinary cosmopolitan" with a passion for tradition and local ingredients, Błaszczyk is also a co-founder of MENUfaktura, Katowice's first urban culinary festival.
Hands-On Culinary Workshops
Visitors will have the opportunity to participate in interactive cooking workshops, discovering the full capabilities of Miele's innovative kitchen appliances while exploring new culinary techniques and flavors. Places can be reserved through the online registration form available on Miele's official website.
About Miele
Founded in 1899 by Carl Miele and Reinhard Zinkann, Miele is one of the world's leading manufacturers of premium household appliances. Remarkably, the company has remained in the hands of the same two founding families for more than 120 years, and today is managed by the fourth generation of owners.
Its long-standing motto, "Immer Besser" ("Forever Better"), reflects the company's commitment to exceptional quality, reliability, durability, and innovation.
Rather than competing on price, Miele focuses on designing premium products built to last. Many of its appliances are tested for the equivalent of up to 20 years of household use, combining long-term performance with timeless, elegant design.
The company's product portfolio includes washing machines, tumble dryers, dishwashers, vacuum cleaners, coffee machines, and a comprehensive range of built-in kitchen appliances such as ovens and induction cooktops.
Beyond the home, Miele Professional develops specialized equipment for commercial laundries, hotels, healthcare facilities, laboratories, and medical institutions, including washer-disinfectors and sterilization systems.