BIP
Strong and diversified economy
As one of Poland's largest and fastest developing cities, Wroclaw has established itself as a major hub for industries such as IT, automotive, engineering and advanced business services. With such position, the city continues to attract investors while maintaining a reputation for warmth and openness that appeals to residents and visitors alike.
Economic Growth and Global Recognition
Wroclaw's economic and socio-cultural landscape has made remarkable progress over the past decade. The city's ability to create new jobs and improve the quality of life for its residents has cemented its position as one of Poland's top cities. In 2017, the prestigious Milken Institute recognised Wroclaw by placing it sixth in its 'Best Performing Cities in Europe' ranking. More recently, in FDi Intelligence's "European Cities and Regions of the Future 2024" report, Wroclaw emerged as the top city in the medium-sized category, outperforming notable competitors such as Zurich, last year's winner. This recognition underlines Wroclaw's continued attractiveness for foreign direct investment (FDI) and cements its reputation as a leading European business destination.
Lower Silesia: A gateway to Europe
As the capital of the Lower Silesia region, Wroclaw benefits greatly from its strategic location close to the German and Czech borders, providing a gateway to Western and Southern Europe. This advantageous location, coupled with a well-developed infrastructure, enhances connectivity and accessibility, making Wroclaw a prime location for international business operations. As a result, many global brands have established a presence in the city, spanning sectors such as IT, manufacturing and advanced business services.
An award-winning city of openness and trust
Wroclaw's appeal extends beyond its economic opportunities; the city is equally valued for its quality of life. Recognised as the 'most trustworthy and friendly city in Poland' in the 2019 Premium Brand Ranking, Wroclaw is the epitome of Polish hospitality. In 2018, the city also received accolades on the international stage, winning the Emerging Europe award for "Best City FDI Strategy", a testament to its investor-friendly approach and strategic foresight.
High-calibre talent: A key asset for investors
Wroclaw's human capital is another pillar of its success. The city is home to several top universities, whose graduates are renowned for their technical skills, ambition and language abilities. This talent pool has become increasingly attractive to foreign investors, who find in Wroclaw a workforce that is both highly skilled and adaptable to the demands of global markets.
Diverse and dynamic economic sectors
Wroclaw's economy is anchored in knowledge-based industries, with a strong focus on professional, scientific and technical services. The city has seen significant growth in sectors such as automotive, engineering, pharmaceuticals, IT and ICT, all of which contribute to a diversified economic landscape that offers great opportunities for both businesses and residents. This balanced economy not only builds resilience, but also creates a vibrant ecosystem for innovation and growth.
Whether for business, study or leisure, Wroclaw stands out as a city of opportunity, where growth and quality of life go hand in hand.